Jeff Hix

Jeff Hix writes about senior living with one goal: helping families, providers, and healthcare professionals make better decisions through transparency, education, and practical guidance.

After helping his father build, launch, and market an Assisted Living and Memory Care community in Southern California, Jeff developed a unique perspective on both the emotional journey families experience and the day-to-day realities senior living providers face.

Today, as Co-Founder and Chief Revenue Officer of Map Of Care, he writes about the ideas, trends, and practical insights shaping the future of senior living.

Articles by Jeff Hix

21 Jul 2026
Finding the right fit for a loved one in senior living
A practical guide to evaluating senior living options and finding the right fit for a loved one.
17 Jul 2026
What experienced families notice during a senior living tour
Look past the marketing: what experienced families actually notice on a senior living tour.
13 Jul 2026
Why Gen X is changing the senior living industry
How the "sandwich generation" is shifting senior living from sales to genuine trust.
10 Jul 2026
Which type of senior living is right for your loved one?
Start with the problem, not the building.
03 Jul 2026
The questions families don't know to ask
Touring a senior living community can feel strangely disorienting.
24 Jun 2026
What families really want: Transparency, not sales pitches
There's a moment when the search for senior living suddenly becomes real.

Jeff Hix

Jeff Hix writes about senior living with one goal: helping families, providers, and healthcare professionals make better decisions through transparency, education, and practical guidance.

Today, as Co-Founder and Chief Revenue Officer of Map Of Care, he writes about the ideas, trends, and practical insights shaping the future of senior living.

Articles by Jeff Hix

21 Jul 2026
Finding the right fit for a loved one in senior living
A practical guide to evaluating senior living options and finding the right fit for a loved one.
17 Jul 2026
What experienced families notice during a senior living tour
Look past the marketing: what experienced families actually notice on a senior living tour.
13 Jul 2026
Why Gen X is changing the senior living industry
How the "sandwich generation" is shifting senior living from sales to genuine trust.
10 Jul 2026
Which type of senior living is right for your loved one?
Start with the problem, not the building.
03 Jul 2026
The questions families don't know to ask
Touring a senior living community can feel strangely disorienting.
24 Jun 2026
What families really want: Transparency, not sales pitches
There's a moment when the search for senior living suddenly becomes real.