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Jeff Hix writes about senior living with one goal: helping families, providers, and healthcare professionals make better decisions through transparency, education, and practical guidance.
After helping his father build, launch, and market an Assisted Living and Memory Care community in Southern California, Jeff developed a unique perspective on both the emotional journey families experience and the day-to-day realities senior living providers face.
Today, as Co-Founder and Chief Revenue Officer of Map Of Care, he writes about the ideas, trends, and practical insights shaping the future of senior living.

Moving a loved one to senior living reshapes your role without lessening your bond. Learn how to adapt, focus on quality time, and support them.

Discover what to expect during the first 90 days of senior living. Learn how to navigate relocation stress and help your loved one feel at home.

Comparing senior living options isn't about finding a perfect building—it's about finding where your loved one will truly feel supported and thrive.

Planning senior living early isn't about moving today—it’s about preserving choice, dignity, and peace of mind before a crisis forces the decision.

A practical guide to evaluating senior living options and finding the right fit for a loved one.

Look past the marketing: what experienced families actually notice on a senior living tour.

How the "sandwich generation" is shifting senior living from sales to genuine trust.

Start with the problem, not the building.

Touring a senior living community can feel strangely disorienting.

There's a moment when the search for senior living suddenly becomes real.