Jeff Hix’s passion for helping families find the best senior living for their loved ones can be traced back to helping his parents build, launch and market their assisted living and memory care community in the foothills of the San Gabriel mountains near Los Angeles that they eventually sold to Meridian Senior Living. As the CRO and Co-Founder of Map of Care, Jeff leads its business development efforts, focusing on helping senior care facilities promote their unique features and amenities directly to care seekers without having to pay costly referral fees.