Jeff Hix

Jeff Hix writes about senior living with one goal: helping families, providers, and healthcare professionals make better decisions through transparency, education, and practical guidance.

After helping his father build, launch, and market an Assisted Living and Memory Care community in Southern California, Jeff developed a unique perspective on both the emotional journey families experience and the day-to-day realities senior living providers face.

Today, as Co-Founder and Chief Revenue Officer of Map Of Care, he writes about the ideas, trends, and practical insights shaping the future of senior living.

Articles by Jeff Hix

13 Jul 2026
Why Gen X is changing the senior living industry
How the "sandwich generation" is shifting senior living from sales to genuine trust.
10 Jul 2026
Which type of senior living is right for your loved one?
Start with the problem, not the building.
03 Jul 2026
The questions families don't know to ask
Touring a senior living community can feel strangely disorienting.
24 Jun 2026
What families really want: Transparency, not sales pitches
There's a moment when the search for senior living suddenly becomes real.
01 Feb 2026
Finding the Perfect Fit for Your Loved Ones in Senior Living Communities
When it comes to senior care, affordability often takes center stage. But what about quality? It’s just as crucial to ensure your loved ones are not only well cared for but also happy and engaged. This post aims to provide a comprehensive guide to evaluating quality in senior living communities.